THE BRIEF: Gen Z is a generation that lives part of their lives in the digital world. We need to turn those digital connections into meaningful IRL experiences.
Project: D&AD New Blood Awards Entry
Client: Airbnb
Channels: Minecraft server, OOH, street installation, social media
Creatives: Daniela Valencia - Emiliano Paz - Natthasit Suksangpleng
Year: 2024
